HOW TEAMS REGISTERED
At its core, Row Britannia was a team 2,020mile (3,251km) rowing challenge by The British inspiration Trust (BRIT), to be completed between 12th November 2019 and 13th March 2020, for every university and college to register a team and raise funds for Sport Relief.
We hoped universities and colleges would support their students in taking on the Row Britannia
1) Promote mental fitness and raise awareness of mental health
2) Engender team spirit, inclusivity and reduce isolation
3) Raise funds for Sport Relief
Our message was to raise whatever you can - it is a fantastic cause
We partnered with Universities UK, the Association of Colleges (AoC), Colleges Scotland, Colleges Wales, the National Union of Students (NUS) and British Universities and Colleges Sport (BUCS).
Every Vice-Chancellor and College Principal was been invited to share Row Britannia with their students & staff and asked to row a mile! The NUS encouraged all university and college Inclusivity & Disability Representatives to champion Row Britannia. BUCS encouraged all university and college Heads of Sport to support students and staff.
Row Britannia encouraged a whole university, college and community approach to mental health. The bigger the team, the more awareness, and funds, would be raised for Sport Relief.
We hoped that every person who took part in Row Britannia for Sport Relief would feel great about being part of something special.
HELP WITH FUNDRAISING FOR SPORT RELIEF
Universities and colleges were encouraged to work together to reach their fundraising targets within their communities.
They were encouraged to invite all their local sports clubs & teams, and The Emergency Services to join in with their Row Britannia Challenge and help raise funds for Sport Relief - and row a mile!
A collectively powerful approach would help reach team fundraising targets.
University, College and student social media activity would help raise awareness of each team's efforts by using #RowBritannia for #Sport Relief
Student Teams were encouraged to ask their university or college media/comms departments to contact local and regional media to provide coverage, champion their efforts and share their JustGiving Page.
IN AID OF SPORT RELIEF
We are sincerely grateful to every university an college (and teams) for hosting, co-ordinating and supervising their Row Britannia Challenge fundraising activity in aid of Sport Relief.
As this was an organisation's (team) Row Britannia fundraising activity in aid of Sport Relief, the organisation's (team) representative filled out our online registration (below) and must have had full capacity to register for the Event on behalf of their organisation (team).
Each organisation was responsible for their team’s rowing and fundraising activity in aid of Sport Relief.
In addition to the Row Britannia Agreement, Waiver and Fundraising Dos and Don'ts that each organisation's (team) representative was asked to read and agree to on behalf of their organisation and team, we asked them to visit for advice and guidance on their fundraising Dos and Don’ts.
The purpose of registering teams was to unite our UK-wide fundraising targets for Sport Relief on JustGiving and so we could plan our Row Britannia itinerary in the hope that we would visit every team to say thank you!
HOW TEAMS REGISTERED FOR
After registering, a link was sent to set up a JustGiving Page
Universities and Colleges let all their students know about their team taking part in
The Row Britannia challenge took place between
12th November 2019 and
13th March 2020
We invited every university and college in the UK to register a team and extended the invitation to the UK Fire & Rescue Service, Royal Navy and British Rowing.
If every UK university and college registered just one team and hit their £3,000 fundraising target, they would collectively raise almost £1.5m for Sport Relief! In addition to raising vital funds, the positive awareness of mental health, fitness and wellbeing raised within their communities would be extraordinary.