DELIVERING
INSPIRATION
SUPPORT FROM BRIT AMBASSADORS
To both raise awareness and support students, British Sporting Icons joining us as BRIT Ambassadors to inspire, encourage and thank teams taking on their Row Britannia Challenge.
Our BRIT Ambassadors understand mental health, fitness and wellbeing and lent their voices to our UK-wide campaign. These inspirational figures included Olympians, Paralympians, Invictus Games Ambassadors, Adventurers, Explorers, Iconic Personalities and Mental Health Ambassadors.
VISITS TO UNIVERSITIES & COLLEGES
Universities and colleges were asked to host the Row Britannia Team and our BRIT Ambassadors chose a location that they studied at, had a connection with or were keen to visit.
There are approximately 450 universities and colleges in the UK, so we planned routes around Northern Ireland, Scotland, Wales and the 9 Regions of England.
Host universities and colleges were asked to invite their local colleges to join them on the day we visited so that our BRIT Ambassadors could meet and thank organisations. BRIT's Founder, Phil Packer, visited 130 locations, over a 5-month period, between 12th November 2019 and 13th March 2020.
SPORTING PARTNER
ORGAINISATIONS
We asked Sporting Governing Bodies to partner with us and they are agreeing to invite and encourage their British Sporting Icons to choose a venue to visit.
We engaged or partnering with the following Sporting Governing Bodies;
British Olympic Association
British Olympic Association Athletes’ Commission
British Paralympic Association
British Paralympic Association Athletes’ Commission
British Rowing
Invictus Games UK Ambassadors
Royal Yachting Association (RYA)
Scottish Sports Association
Sport England
Sport Northern Ireland
Sport Scotland
Sport Wales
Welsh Sports Association
