We asked University Chairs, Vice-Chancellor and College Principals to invite and encourage local, regional and national corporations, businesses & philanthropists to match-fund their student fundraising targets in order to raise funds for our mental health charity collaboration.

This collectively powerful approach had the potential for every university and college to help secure funding for our collaboration of mental health charities who provide vital support to student and young adult mental health.​


Universities and Colleges


To invite every university and college in the UK to participate in Row Britannia, we were delighted to have partnered with Universities UK, the Association of Colleges, Colleges Scotland and Colleges Wales.


Their Chief Executives & Chairs sent our invitation out to every University Vice-Chancellor and College Principal in the UK.


We asking them to host Row Britannia (or engage with their local host location and come along on the day we visit), support their students & staff to Row Britannia for Sport Relief, secure pledges of support from businesses to raise funds for our mental health charity partners and row a mile.


AoC Sport, AoC Sport Wales & Scottish Student Sport


AoC Sport, AoC Sport Wales and Scottish Student Sport helped to engage university & college sports managers and ask them to support their student and staff teams throughout the Row Britannia Challenge.  We also asked them to assist in providing advice and support with Adaptive Rowing facilities.


The National Union of Students (NUS)


The NUS encouraged every Student Union to Row Britannia and champion inclusivity, disability and engage with their whole university or college community.




We partnered with, and asking for support from, Sporting Governing Bodies to invite and encourage British Sporting Icons to join us and visit universities and colleges to inspire, encourage and thank the teams who are participating in Row Britannia for Sport Relief.

Local, Regional and National Sports Clubs and Teams


We hoped that local, regional or national sports teams would contact their local university or college and support students taking part in Row Britannia.  We were delighted if they supported their local university and college teams and assisted them in reaching their £3,000 fundraising target for Sport Relief.



Funds raised for our partner mental health charities would provide support to students & young people through existing vital and proactive health, wellbeing and mental fitness programmes and services.

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We were delighted that The Chief of The National Fire Chief’s Council (NFCC) invited every Fire & Rescue Service to Row Britannia.  They had the opportunity to register their own teams or engage with their local university or college and assist them in their fundraising effort for Sport Relief.

Roy Wilsher - Chair of the National Fire

NFCC have made UK Fire and Rescue Services aware of the Row Britannia event as we want to give them the opportunity to support colleges and universities in their areas. NFCC know only too well the importance of mental health, so anything we can do to help young people now can only benefit us all in the future.

NFCC welcome the opportunity for wider engagement, to deliver a greater understanding of mental health and support our universities and colleges.  Good luck to Fire Services  as they Row Britannia.​


Roy Wilsher

Chair of The National Fire Chief’s Council (NFCC)



We partnered with The Royal Navy who encouraged every Ship, Naval Base, Air Station, University Royal Navy Unit and Cadet organisation to Row Britannia.  They had the opportunity to register their own teams or engage with their local or affiliated university or college and assist them in their fundraising effort for Sport Relief.

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The Royal Navy considers mental health to be just as important as physical health.  Reaching out for help is a sign of strength, not of weakness; Everyone needs help from time to time.


Row Britannia is a fantastic opportunity for members of the Naval Service, including our University Royal Navy Units and Cadet organisations, to step up to a positive mental health, fitness and wellbeing challenge. I encourage every Ship, Naval Base and Air Station to enter a team and Row Britannia. 


Rear Admiral Jim Higham OBE, Assistant Chief of Naval Staff (Ships)



British Rowing partnered with us and invited every British Rowing Club and Member to Row Britannia.  They had the opportunity to register their own team or engage with their local university and college to assist them in raising funds for Sport Relief.



Corporations and businesses who approached us were invited to registered for Row Britannia.  We were delighted if they engaged with and supported their local university or college to strengthen community relationships and raise positive awareness of mental health, fitness and wellbeing.


Corporations and businesses were encouraged to support their local university and college to reach their £3,000 fundraising target for Sport Relief and/or match that target for our collaboration of mental health charities who support students and young people.

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"We are extremely proud to be a beneficiary of Row Britannia, an event promoting inclusion, teamwork and wellbeing.  We are looking forward to working collaboratively with the other supported charities on new and exciting projects that will help to transform the state of student mental health so that all in higher education can thrive." 


Rosie Tressler OBE, CEO, Student Minds.